What does 'web design' include and why is it important?

Web design includes many different skills and disciplines in the development and maintenance of websites. Different aspects of web design include graphical design, UI (User Interface), UX (User Experience), etc.

If you are going to sell products in your website you will need an online store design in which case the main goals will be sales through the website and their automation in order to minimize the time for choosing, reviewing and buying a product. For this purpose, the website's navigation menu must be easy to identify with clear and structured options to choose from. The sections of the website should be ordered in a way that is familiar to the average user and this user should reach the page/product he is looking for in just few clicks. If you want to present your business activity through the website and subsequently promote the service/product you sell/offer, you will need a corporate website design or in other words - business card website. Corporate websites have an unique custom design which is made for the specific customer and the services/products that he offers. All the elements of a corporate websites are exclusive because each of them has custom content, shape of elements, layout specifically designed functionality and flexibility and most important, incomparable with all other websites speed. The development of such design is made from scratch which means that no templates, bundles or CMS (Content Management Systems) are used. Examples of such Content Management Systems are Wordpress, Opencart, PrestaShop and so on (the so called E-commerce solutions). Tipically, websites from this kind can contain from few pages to few dozens, sometimes even more than a hundred. Those pages can be static, where the content can be changed only by a developer or they can be dynamic, where most, if not all, the content can be changed by an administrator of the website. Examples of dynamic pages are Blogs, News and Events, FAQ and so on, where the content is changed or added frequently.

Another important element in the web design is the selection of colors that are going to be used and the frequency in which they appear. The more comfortable, intuitive and enjoyable it looks and is to work with, the greater the chances that this customer will come back and use the website again. Well designed websites with good structure have better search results.


One of the most important parts in building a website design is the structure of the elements. If you already have a website and you want a redesign, we will comply with the already established brand and line. In case you do not have and you want to start now, we will be delighted to help you do it with style.

We can offer you a wide variety of web solutions. Contact us for more information or fill in the inquiry form. This will save us some time and facilitate the process. We are looking forward to help you!